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Written by a Hanish Vithal, Chief Information and Technology Officer, SilverDoor Apartments

Sustainable transformation is at the forefront of most industries, competing directly with building innovative and integrated digital solutions. More than ever in the Global Mobility (GM) industry, it has become key to combine both approaches. Alongside this, it’s important to balance providing the best technology – with savings and world class experience – against considering the future of the planet through environmentally friendly practises. 

The challenge is how to address this in GM. Knowing that digital transformation such as Artificial Intelligence (AI), Machine Learning (ML) and cloud computing has rapidly provided competitive advantages to organisations, does the sustainability piece not hamper progress?

In our view, no. It doesn’t. 

Positive Impact

Sustainability allows an organisation to create positive environmental and societal impact, even while strengthening their competitive advantage through digital transformations. For instance, AI and ML allow organisations to lower emissions and run greener operations. At the same time, many cloud computing providers are moving to a carbon negative strategy, making technical services and apps more sustainable.

This is further supported by a worldwide sustainability agenda, outlined in the 17 United Nations (UN) Sustainable Development Goals (SDGs), which emphasise the role organisations must play in addressing the SDGs.

Such agendas have shown a shift in global attitudes. Examples include customers wanting to purchase or use services and products that have a positive impact on the environment. Regulators providing concessions for businesses in favour of sustainable practises. Financial institutions figures indicating large investment in sustainable activity. And employees demanding better, more sustainable workplaces.

Sustainable Transformation

We encourage GM to simultaneously integrate environmental, social, and governance (ESG) as part of their digital transformation offering. 

As such, we’ve identified some quick tips to drive sustainability transformations within GM:

  1. Develop a sustainable transformation / development strategy
  2. Build new resources and offerings with sustainability at their core
  3. Harness sustainability through growth and opportunity 
  4. Untap emerging markets and lead the way

We believe sustainability transformation will provide GM with a competitive advantage for decades to come.

This transition should begin today – if it hasn’t already. 

After all, a clean, green and sustainable planet is good for everyone.

This piece is from The RES Forum’s research paper – Technology in Cross-Border Working: disruptive force or old wine in new bottles, October 2021. You can download the paper here

For more information about the RES Forum, follow us on LinkedIn.


SilverDoor Apartments

SilverDoor Apartments is the world’s leading corporate accommodation agent and the leading booker of serviced apartments globally, with 20 years’ experience providing a premium booking service to clients across the globe. Strategically placed worldwide offices and expert staff provide personalised support and award-winning account management, resulting in a seamless booking experience.